Infuze

As a project in class, we were tasked to create a brand and advertisement. I decided to create an energy drink garnered towards Generation Y, in which is an everyday morning breakfast-like juice that is organic but is also full of flavor.

I created everything from scratch - the name, logo, branding concepts, slogan, and brand message.
I also intended for the packaging that is being use to be recyclable and which in turn would not harm the ecosystem.

INFUZE provides a flavorful energy boost without excess GMOs and non-healthy ingredients at an affordable cost.
My brand matters because it is not a one-dimensional product. The packaging used to
create these are recyclable and do not harm the ecosystem.

ROLE

Graphic Designer
Illustrator / Animator

TOOLS

Adobe Illustrator
Adobe Photoshop

PROJECT DURATION

8 weeks

SKETCHES

PRINT ADS

FINAL AD

PERSONAS

BRAND STATEGY & CRITIQUE

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