Infuze
As a project in class, we were tasked to create a brand and advertisement. I decided to create an energy drink garnered towards Generation Y, in which is an everyday morning breakfast-like juice that is organic but is also full of flavor.
I created everything from scratch - the name, logo, branding concepts, slogan, and brand message.
I also intended for the packaging that is being use to be recyclable and which in turn would not harm the ecosystem.
INFUZE provides a flavorful energy boost without excess GMOs and non-healthy ingredients at an affordable cost.
My brand matters because it is not a one-dimensional product. The packaging used to
create these are recyclable and do not harm the ecosystem.
ROLE
• Graphic Designer
• Illustrator / Animator
TOOLS
• Adobe Illustrator
• Adobe Photoshop
PROJECT DURATION
• 8 weeks